From the onset.

When you first begin working with a client, it’s important to establish expectations and set the tone of the relationship. You can do this by stating: ”If you’re happy with my service when we’re done working together, would you be willing to refer me to friends and family?”

Following a compliment.

This can occur anytime during the customer lifecycle, so keep your ears open for positive feedback before, during, and after the sale. When a client says something nice about you, immediately follow up with: ”I’m so glad to hear that we are a good fit for each other. It’s important to me that I build a trusting relationship with each client. Do you have any family and friends that you also think would enjoy working with me?”

After the sale.

The time that a client is most apt to refer you is right after a transaction when they’re still feeling delighted by the excellent results you delivered. Be prepared to seize on those opportunities with: ”I’ve really enjoyed working with you and helping you solve xyz challenge. Do you know anyone with similar needs who could benefit from my services?”